Consultant/Self-Employed

January 2010–present

Copywriting, Editing, Content Creation: Specialized in conversion copywriting, crafting persuasive print and digital ad copy that maximizes conversions and enhances brand engagement. Ensured the highest standards of content quality through meticulous editing, copyediting, and original content creation. Managed editorial calendars to streamline content workflows, ensuring the timely and organized publication of all content pieces. Developed and executed social media strategies, creating engaging copy and managing accounts to expand online presence and audience interaction.

Content Marketing: Engineered and executed content marketing strategies, producing long-form and short-form articles to bolster brand authority and audience engagement. Directed blog content lifecycle from ideation through distribution, significantly increasing web traffic and user engagement. Designed and implemented newsletter strategies, leading to improved subscriber growth and engagement rates. Applied SEO best practices to content creation, enhancing search engine visibility and organic traffic.

Professional Attributes: Creative and innovative thinker, consistently delivering fresh and impactful content. Excel in deadline-driven environments, ensuring timely delivery of high quality work. Thrive in fast-paced settings, adept at managing multiple projects simultaneously. Curious and research-driven, continually seeking out new trends and insights to inform content strategies. Empathetic communicator, skilled in crafting messages that resonate with diverse audiences.

Additional skills: AI prompt writer. Develop email marketing campaigns and strategic writer for podcasts, scripts, ads, and newsletters—digital and print writer and editor. Experience with Adobe Creative Cloud (including Workfront), Editorial Style Guides (AP, CMOS) Google Analytics, Conversion Tracking, HubSpot, and CMS.

Recently worked as part of the Brand Communications team as an editor and writer for the North American Mission Board. Other previous assignments include content writer and senior strategic editor, translating, proofreading for publication. Recent clients: Authenticity Book House, Bible.org, Sacred Story Ministries, The Pursuant Group, RobinTracy PR, Crosswalk.com and TheFish.com.

Dallas Theological Seminary

April 2016–July 2020

EDITOR-IN-CHIEF, DTS MAGAZINE, AND WRITER

• Accountable for several areas of DTS publications, including primarily the print and online version of DTS Magazine (voice.dts.edu)

• Executed writing assignments for scripts, advertising, and marketing copy, and other online and digital content

• Responsible for creating themes, collaborating, and working with other departments in charge of the constituency of the seminary (office of the president, admissions, alumni, and advancement)

• Managed and coordinated with authors, illustrators, graphic designers, photographers. Led the development of faculty writing, publications, and public relations for the seminary and served as a ghostwriter for the president and chancellor of the seminary

• Acted as the creative director for the magazine

• Translated, wrote copy, and served as editor for Spanish content

• Established and maintained mentoring relationships with students and writers from all over the world

Dallas Theological Seminary

Aug 2018–December 2019

SOCIAL MEDIA MANAGER

• Responsible for managing and maintaining a consistent online presence for DTS so that all social media platforms present a consistent, unified message

• Created and implemented a strategic social media plan and established the development of content to be distributed across all DTS’s social media platforms

• Established a crisis media relations plan

• Researched and executed trends. Helped craft thoughtful messaging to support the vision and mission of DTS

• Monitored social activity and provided feedback to ensure brand voice consistency and social media program effectiveness

• Created, maintained and regularly updated the content calendar (CoSchedule)

• Created and mapped content timelines and ensured content alignment throughout the year. Implemented marketing campaigns within posts

• Maintained and updated social media channels consistently and effectively. Built relationships with audiences by managing content and interactions on social media pages

• Gave creative direction for designed posts and announcements

RightNow Media

Sept 2013–Sept 2014

WRITER/CONTENT EDITOR

• Writer and content editor for the online streaming video ministry provides training to over 300,000 church leaders and individuals from the 7,500 churches that currently use RightNow

• Developed and authored content for women’s ministry, youth ministry, small group Bible studies, and leadership development

• Work responsibilities included writing and editing training posts, online product descriptions, email campaigns, and press releases, research, and Bible study content, and host’s scripts for Bible studies video series

Dallas Theological Seminary

Jan 2011 –Dec 2011

SPANISH CONTENT WRITER (Internship with Dr. Sandra Glahn)

• Authored and produced Spanish media for ministries in need of Spanish content

• Developed a project plan to incorporate social media into a Spanish ministry

• Participated in communication strategy planning sessions to build and expand the constituent base of a Spanish ministry

Volunteer

OSCAR ROMERO CENTER (Dallas, Texas)

• Marketing and Communcations

• Email Campaigns, Fundraisers, Newsletter

BEA’S KIDS (Dallas, Texas)

• Grant writer

• Copywriter, Proofreader

• Organized a fundraiser to raise money for an annual charitable event

• Networked and established constituent relations to promote Bea’s Kids

• Managed and produced creative projects such as newsletters, posters, and brochures